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Church Mutual Insurance Lead Generation

Nelson Schmidt was tasked with designing a content marketing campaign to generate qualified leads for Church Mutual Insurance in the child care and food service industries. There were  several phases to the project:

  1. An audit of Church Mutual's existing content library to identify content relevant to the needs and pain points of the two target audiences
  2. Developing the lead nurture workflow and logic to appeal to potential clients 
  3. Fill in content gaps in those lead nurture workflows, including a signature gated content piece to capture child care leads;
  4. Writing compelling emails that would get recipients to open, click and eventually connect with Church Mutual.